‘Ride with Pride’ GO bus makes big entrance
We unveil our freshly wrapped Pride GO bus in Bowmanville.
Jun 14, 2019
There are times when you just need to stand out for good reason.
On June 13, Metrolinx unveiled this year’s ‘Ride with Pride’ GO bus at the Bowmanville Rainbow Crosswalk dedication ceremony in the city’s east end. It is the first rainbow crosswalk in Durham region, located at the intersection of Mearns Ave and Apple Blossom Boulevard.
The debut of the multi-coloured bus wrap, as well as the crosswalk event put on by Pflag, a national charitable LGBTQ+ support, resource and advocacy organization, was meant to show support for Durham region’s LGBTQ+ community.
Metrolinx’s chief marketing officer, Mark Childs, said Metrolinx is proud to be a part of Pride 2019, and is committed to making it safer and easier for people to get around each and every day. The diversity of its workforce is a major strength for the organization.
“In addition to being a community celebration, this event provides us with an opportunity to publicly reinforce our commitment to ensuring our customers can safely ride with pride each day and demonstrate our commitment to building an inclusive work place environment,” said Childs.
Metrolinx believes Pride month is more than a celebration – it is a reminder that we need to continue to support diversity and inclusion, and safe journeys for everyone.
In the coming days and weeks, the ‘Ride with Pride’ GO bus will be at community events and local parades. Volunteers from Metrolinx and Infrastructure Ontario will be marching in the Toronto Pride Parade and, tomorrow (June 15), for the York Region Pride Parade at Newmarket.
Be sure to also look out for our ‘Ride with Pride’ bus and share on social media to show your pride.
Story by Aman Gill, Metrolinx communications advisor.