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Media Release

Smart Commute releases 2014 Commuter Attitude Survey results

TORONTO: March 25, 2015 – Smart Commute, a program of Metrolinx, has just released the results of its 2014 Commuter Attitudes Survey, providing new insights on commuting patterns and commuter attitudes in the Greater Toronto and Hamilton Area (GTHA).

Smart Commute’s fifth Commuter Attitudes Survey was conducted to gauge GTHA commuters’ attitudes about transportation and commuting, understand their travel choices and the reasons behind these choices, and provide insights on factors that will encourage commuters to adopt “smarter” choices. The results will inform and help direct program development for the Smart Commute program.

The 2014 survey results show that transportation remains a key issue for most commuters in the GTHA (90%) and their commuting experience is directly tied to their job satisfaction (74%). Other notable findings include:

  • One in five lone drivers (22%) would be willing to switch to carpooling if they had help finding someone to carpool with
  • More than half (52%) of commuters have tried a new mode of transportation, other than their usual, in the last year
  • The majority of cyclists (87%) and public transit users (75%) either own a car or have access to one, but choose not to drive
  • There is significant demand among lone drivers to be able to work remotely (53%) or work flexible hours (40%), which has potential to reduce traffic in the GTHA

The survey findings show that employers have a key role to play in influencing employee’s commuting experience and reducing traffic congestion in the GTHA. “Commuters are looking for more options. The results of this survey help to focus Smart Commute’s efforts with GTHA employers to expand carpooling, transit, flexible work arrangements, walking and cycling choices,” said Leslie Woo, Chief Planning Officer at Metrolinx. Last year, Smart Commute launched an innovative online tool that shows users what travel alternatives are available, matches their trip with others (e.g., carpooling) and tracks the impacts of their choices.

The full report and infographic are posted at www.smartcommute.ca/commuter-attitudes.

Smart Commute is a program of Metrolinx and the municipalities in the GTHA. Today, 1 in 5 commuters in the region are employees at a Smart Commute workplace—a total of 730,000 commuters. Working with over 340 participating workplaces, including several of Canada’s Top 100 employers and national brands, Smart Commute is one example of how Metrolinx and the Government of Ontario are working to transform the way the region moves by building a fast, convenient and integrated transit network across the GTHA.

For media inquiries:
Alex Burke
alex.burke@metrolinx.com
416-202-5726

For more information on the Smart Commute program:
www.smartcommute.ca
info@smartcommute.ca
@smartcommute